Enhancing your Market to Sell Your New Cloud Service Model


After implementing a new product, it can be difficult to distinguish your new target audience and sell specifically to them. In some cases you can utilize current customers and contacts, but in others it's more difficult. Below, I pinpoint five ways to identify and establish a relationship with your target customers upon offering your new cloud service model.

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Pitching your new Cloud Service Model

Many cloud providers get hung up on highlighting the bells and whistles of their infrastructure and overlook the benefits their cloud service models can offer to their potential customers. In many cases, potential customers know that they need a cloud solution, but don’t know why or how to best utilize it for their unique business needs. Paying attention to your customers’ pain points and addressing those in your sales pitch is the easiest way to help them visualize how cloud infrastructure can augment their current business practices.

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How to Use the Cloud: Preparing your Marketing Plan

Preparing a marketing plan for your new cloud solutions will be the essence of your campaign for selling. Creating a comprehensive campaign that outlines the benefits of your solution for your customers will help facilitate understanding of your product and, eventually simplify and encourage adoption.

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How to use the Cloud: 4 Reasons you Should Invest in Cloud Resources

You may have read last week’s blog post, How to use the Cloud: Which Type is Right for You? to gain further insight into the type of cloud environment that will best suit your needs. Now that you have a better understanding of which type of cloud is right for you, where do you begin investing? It's one thing to understand that you should invest in cloud and quite another to know how to get the most out of your cloud environment. These four tips can help you decide how to invest in cloud resources to get the most out of your purchase.

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How to Use the Cloud: Which Type is Right for You?

Finding the cloud environment that suits your needs can be difficult. Each company has its own set of requirements and expectations for how to use the cloud environment. When considering implementation of your own environment,you should consider several factors including:

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