Enhancing your Market to Sell Your New Cloud Service Model


After implementing a new product, it can be difficult to distinguish your new target audience and sell specifically to them. In some cases you can utilize current customers and contacts, but in others it's more difficult. Below, I pinpoint five ways to identify and establish a relationship with your target customers upon offering your new cloud service model.

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Planning to Sell Your Cloud Service Model

Once you have decided to implement a cloud service model, there are several steps that you can take to help prepare your current environment to sell cloud resources. Creating a clear process that is well communicated to your internal staff can significantly impact your team in a positive manner and speed to streamline the implementation process of your new equipment. These three implementation tips can help you as your work toward establishing your cloud service model internally.

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3 Tips to Optimize Your Cloud Service Model

You’ve obtained your cloud service model and you’re ready to begin selling to realize a return on your investment. Or are you? Maybe you have the infrastructure and necessary software in place, but is it ready for your customers? Optimizing your cloud service model can help you be certain you are selling the absolute best cloud environment to your customers that you can possibly offer, and drives a better quality end user experience. By taking time now to ensure your cloud is fully optimized, you can deliver a better environment for your customers and nurture customer loyalty.

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Pitching your new Cloud Service Model

Many cloud providers get hung up on highlighting the bells and whistles of their infrastructure and overlook the benefits their cloud service models can offer to their potential customers. In many cases, potential customers know that they need a cloud solution, but don’t know why or how to best utilize it for their unique business needs. Paying attention to your customers’ pain points and addressing those in your sales pitch is the easiest way to help them visualize how cloud infrastructure can augment their current business practices.

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How to Use the Cloud: Preparing your Marketing Plan

Preparing a marketing plan for your new cloud solutions will be the essence of your campaign for selling. Creating a comprehensive campaign that outlines the benefits of your solution for your customers will help facilitate understanding of your product and, eventually simplify and encourage adoption.

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