Cloud service providers that are already providing cloud servers for their customers can benefit from also providing cloud based applications. There are several ways to increase revenue using cloud based applications, and it is simple to create a suite that is available for customer use, especially when you are already providing access to your infrastructure.
1. Find a partner
Partnering with a provider of cloud based applications can help you optimize delivery to small businesses and individual end users. A vendor that is already familiar with cloud based application support and delivery can help speed your time to market and provide superior service to your end users.
Implementing cloud based applications will allow you to widen your market footprint by providing the services your customers want, and are probably already using, from your business. Providing a CRM, Microsoft applications such as Exchange and SharePoint or VoIP makes you an obvious choice for customers that already know what they are looking for, and know that utilizing cloud based applications rather than local applications will provide them with constant and consistent availability, and reduce their overall business cost. Making these resources available makes your business more marketable and helps you satiate your end users needs, therefore increasing your overall market footprint.
Businesses that use cloud based applications are more cost effective than their counterparts that utilize local software. This is because the business does not need to purchase unnecessary licenses for users that do not need access. Using cloud based applications, businesses reduce costs by only paying for the licenses end users need. Additionally, businesses only pay for the storage that is utilized by the applications. This contributes to reduced end business cost because there is no unutilized storage in their environment that is wasted.
Partnering with small systems integrators or value-added resellers (VARs) makes sense for service providers who want to offer services to small and medium sized businesses because these partners tend to provide simpler IT services and have a mono-vendor equipment portfolio. Approaching your customers needs from this perspective further enhances your position with them in the cloud marketplace by reducing the steps in their support processes and streamline their overall environment.
2. Offer backup services
Using cloud based applications to offer backup services to your customers can help you increase your market footprint and improve customer retention. Backup services offered as a component of a holistic disaster recovery plan can play a vital role in the consistent availability of your end users servers and data. Making backup services available for your end users is one more way that you can assure them their data will always be available and make you the best available option for their cloud computing needs.
3. Lower your operating costs
Cloud based applications can help lower your operating costs by allowing your employees to use auto-provisioning to launch their servers. Allowing your employees to auto-provision means that they will always have access to their servers and data when they need them. This helps reduce operating costs because a member of your tech team will not be required to set up new software each time an employee needs it.
Cloud based applications can be used internally to facilitate easy collaboration among your team members. Utilizing resources in the cloud means that each employee has the same version of software, simplifying data sharing. This further saves you money because you dont have to pay for incremental upgrades as your employees need them. The same version is available across the board and new versions of software can be made accessible uniformly.
4. Managed services revenue
You can increase margins by charging a recurring fee to customers that utilize compute resources from your infrastructure. This provides your company with a steady source of revenue that can be adjusted to reflect your revenue goals. An automation component within your cloud environment can also be used to help with overall maintenance. Utilizing this asset will further drive down your maintenance costs by replacing some of your manual processes with automated ones. Bundling products and services is an excellent way to make yourself the choice for your customers at a great price with equally pronounced service.
5. Market differentiation
Your customers would rather have all of their services from one provider. A single-vendor approach simplifies their troubleshooting processes if an error occurs and allows them to have a more personal relationship with their vendor. Providing the resources they want as an all-inclusive package to meet their holistic needs will further differentiate your position in the marketplace and give them even more cause to select you as their vendor of choice. Broadening your cloud offerings will give you the ability to adapt to market changes that occur because of varying customer needs. This also helps solidify your position in the market as a vendor that is sensitive to those needs and acts accordingly to meet them for your customers.
There are many ways to increase your overall revenue and provide your customers with the services they need using cloud based applications. They are a product choice for vendors that want to become or maintain agility in the market and position themselves as an obvious selection for end users. Cloud based applications should be offered in your service offering if you want to maintain viability among your current and potential markets.